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ProcureSight
Engagement Overview
ProcureSight is an app tailored for government procurement professionals, enhancing the federal acquisition process with AI-powered search capabilities. As the only app aggregating results across multiple websites, ProcureSight offers a uniquely streamlined experience for federal acquisition.
IKM developed a distinctive GovTech brand for ProcureSight, showcasing its innovation and relevance in transforming government procurement.
The Challenge
ProcureSight was designed for federal employees, but the goal was to avoid the typical government product aesthetic. The aim was to strike a balance between appealing to the target government audience and creating excitement about exploring the product.
The Result
IKM successfully developed a brand that sets ProcureSight apart from its competitors. The carefully chosen photography and compelling headlines enable customers to connect with the product, while the modern aesthetic and distinctive colors ensure it stands out in the market.
The Work
Branding, Identity, Website Design, Web Development, Collateral Design, Presentation Design, Brand Campaign, Advertising Design, Indoor Signage, Event Marketing, Product Marketing
