ProcureSight
Branding a GovTech product
with consumer appeal.
ProcureSight is an AI-powered search app built for government procurement professionals. As the only solution aggregating results across multiple federal sites, it streamlines the acquisition process and saves time. IKM created a consumer-inspired brand designed to feel familiar and intuitive, encouraging adoption across its federal user base.
The Challenge
ProcureSight was designed for federal employees, but the goal was to avoid the standard government aesthetic. The challenge was to appeal to a government audience while introducing a more modern, engaging look and feel that sparked curiosity and encouraged exploration.
The Result
IKM developed a modern, approachable brand and a full suite of creative assets designed to capture attention in a traditionally cautious space. The bold visual system played a key role in driving adoption and visibility, even as uncertainty shaped the broader federal landscape.
The Work
Branding, Identity, Logo Design, Website Design, Web Development, Collateral Design, Presentation Design, Brand Campaign, Print Advertising, Digital Advertising, Infographics, Iconography, Indoor Signage, Event Marketing
More stories.
Just as bold.
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