Virid
Powering the brands you know with a new model for unified commerce.
Virid has powered well known consumer brands since 1999, supporting names such as Zippo, Tori Burch, and Barneys New York with complex enterprise commerce environments. For the relaunch, IKM repositioned Virid around a new category that unifies platform, expertise, and partnership, and rebuilt the brand identity from the ground up.
The Challenge
Despite a portfolio of high end retail brands, Virid was not leading with that credibility. The company focused on explaining services while “single source commerce” required interpretation and carried technical connotations. Marketing leaned toward agency language, reinforcing ambiguity around whether Virid was a platform or a services firm. The goal was not to reinvent Virid, but to align its story with the scale and sophistication of the brands it powers.
The Result
The rebrand centers on the tagline “Powering the boldest brands you know,” placing Virid in direct association with the brands it supports. The repositioning formalizes a unified commerce category that integrates its proprietary platform, embedded expertise, and long term partnership. Backed by an aesthetic transformation, Virid now presents with the authority its track record demands.
The Work
Brand strategy, positioning, market research, competitive intelligence, messaging architecture, tagline development, copywriting, website design and development, logo and product logo design, iconography, advertising, collateral, presentation templates, brand guidelines, and a comprehensive brand asset library.
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