Appian
From low-code pioneer to process automation leader.
Appian makes digital transformation faster, smarter, and easier to scale. Their low-code platform simplifies complex workflows so organizations can move with speed, clarity, and control. IKM repositioned and rebranded Appian by crafting the message, identity, and campaign that signaled a new era of enterprise automation leadership.
The Challenge
Appian needed to assert its position as a leader in process automation, challenging IKM to craft messaging that emphasized Appian’s low-code capabilities, scalability, and agility, appealing to organizations seeking efficient digital transformation.
The Result
IKM created the ‘Orchestrate Change’ message and brand campaign, developing the positioning, identity, and creative system that elevated Appian’s visibility, drove global awareness, and helped secure recognition as a Gartner leader in enterprise process automation.
The Work
Positioning, Messaging, Brand Campaign Strategy, Brand Campaign Execution, Branding, Identity, Website Design, Website Development, Collateral Design, Outdoor/Indoor Marketing, Event Marketing, Apparel Design, Retainer Support
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